
Deep insights. Simply put
Carefully curated. Deeply researched. Free of ads and shackles.
There are brilliant content producers with the finger on the pulse. So we won’t regurgitate the news just to keep up with the crowd, except if the news needs an urgent second opinion. And this is not a rarity. We take our time to see through commercial biases, and noodle on the nuances behind the headlines. Always in an easily digestible form. An individual human may be pear-shaped but is never bell-shaped - meaning, statistical evidence for whole populations may not fit well with you if you’re an edge case or working in extremes. Like many of our patients. While on the programme or alumni membership we’ll take the topics you ask us about and tailor what it means to those like you. And while we use AI tools to help us search and type faster, rest assured, we don’t rely on anyone except the experts.
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We geek out on:-
Preventive & therapeutic medicine
Leadership & relationships
Health-span research
Human Performance Science
Nutrition and 'Notrition' (fasting) and Nootrition (cognitive enhancement)
Sleep, Jetlag and circadian biology
Fitness & Physique
All things Psyche...
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Sleep Quality Over Time Predicts Heart Risk:
A new 7-year prospective study, with 55,335 person-years of follow-up, has found that adults who had consistently poor sleep duration or quality had up to a 55% higher risk of developing cardiovascular disease (CVD) - heart attacks or strokes - even after adjusting for confounders like physical activity, BMI, and comorbid conditions (PMID: 40186318).
It’s easy for bad habits to creep in around work; eating late, after we get home from work and put the children to bed, going back to do just a little more work after, which then turns into a few hours. Insights into both duration and quality of sleep gives us an additional vital sign that evolves with stress, ageing, and workload.

Navigating Sleep and Brain Health: Insights from the UK Biobank Study
In the ever-evolving field of sleep research, the recent study published in the journal 'Sleep' titled, "Comprehensive assessment of sleep duration, insomnia, and brain structure within the UK Biobank cohort" marks a significant leap in understanding the complex interplay between sleep habits and brain health. Dr Andrew Crockett delves into this research and provides a critical analysis; shedding light on a subject of paramount importance for founders and professionals who grapple with the delicate balance between work demands and rest.

Sleep consistency vs duration: the underdog wins.
The emerging science of sleep has long emphasized the importance of sleep duration, typically recommending seven to nine hours per night for optimal health. However, the latest study published a few weeks ago in the journal Sleep offers a game-changing perspective. This isn't about clocking in more hours under the covers; it's about the rhythm and regularity of your sleep pattern.