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Deep insights. Simply put

Carefully curated. Deeply researched. Free of ads and shackles.

There are brilliant content producers with the finger on the pulse. So we won’t regurgitate the news just to keep up with the crowd, except if the news needs an urgent second opinion. And this is not a rarity. We take our time to see through commercial biases, and noodle on the nuances behind the headlines. Always in an easily digestible form. An individual human may be pear-shaped but is never bell-shaped - meaning, statistical evidence for whole populations may not fit well with you if you’re an edge case or working in extremes. Like many of our patients. While on the programme or alumni membership we’ll take the topics you ask us about and tailor what it means to those like you. And while we use AI tools to help us search and type faster, rest assured, we don’t rely on anyone except the experts.

  • We geek out on:-

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    • Nutrition and 'Notrition' (fasting) and Nootrition (cognitive enhancement)

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    All things Psyche...

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The Race Against Time
Cardio Training, Human Performance, Fitness Ranulf Crooke Cardio Training, Human Performance, Fitness Ranulf Crooke

The Race Against Time

There is a pervasive story in medicine that physical decline is a straight line starting at age 30. We are told that every year, you get a little slower, a little weaker, and a little less capable.

For the sedentary population, that story is true. For those maintaining a high level of training in their routines, we can blunt this trajectory.

When we look closely at the data on masters athletes who maintain their training volume, the performance trajectory does not look like a slippery slope from 30…

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Exhausted but INSPIRED
Human Performance, Teamwork, Resilience, Research, Founder Health, Performance, Technology Dr Jack Kreindler Human Performance, Teamwork, Resilience, Research, Founder Health, Performance, Technology Dr Jack Kreindler

Exhausted but INSPIRED

A year ago today, our team accomplished an incredible feat by reaching the South Pole. The INSPIRE expedition taught us about the limits of human endurance, the power of resilience and teamwork, and how wearables enable studies into health and performance in the most extreme environments. We also discovered that women outperform men in certain aspects of hyper-endurance and learned invaluable lessons about teamwork and perseverance in the face of adversity.

Reflecting on this life-changing experience, and 40 year ambition, I realised how much it has impacted my approach to business, relationships, and life in general. Co-leading the INSPIRE expedition taught me a lot about how to be a better leader, doctor and carer, and face up to challenges head on, remaining optimistic. We have translated many of the INSPIRE findings into our WellFounded Health and performance programmes for Founders, CEOs and their investors. The results are most promising and illuminate how extreme environments research is specifically relevant to the work and lives of entrepreneurs.

I am deeply grateful for the lessons learned during this unforgettable journey and am grateful to be able to share them with you.

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