Deep insights. Simply put
Carefully curated. Deeply researched. Free of ads and shackles.
There are brilliant content producers with the finger on the pulse. So we won’t regurgitate the news just to keep up with the crowd, except if the news needs an urgent second opinion. And this is not a rarity. We take our time to see through commercial biases, and noodle on the nuances behind the headlines. Always in an easily digestible form. An individual human may be pear-shaped but is never bell-shaped - meaning, statistical evidence for whole populations may not fit well with you if you’re an edge case or working in extremes. Like many of our patients. While on the programme or alumni membership we’ll take the topics you ask us about and tailor what it means to those like you. And while we use AI tools to help us search and type faster, rest assured, we don’t rely on anyone except the experts.
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We geek out on:-
Preventive & therapeutic medicine
Leadership & relationships
Health-span research
Human Performance Science
Nutrition and 'Notrition' (fasting) and Nootrition (cognitive enhancement)
Sleep, Jetlag and circadian biology
Fitness & Physique
All things Psyche...
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Exhausted but INSPIRED
A year ago today, our team accomplished an incredible feat by reaching the South Pole. The INSPIRE expedition taught us about the limits of human endurance, the power of resilience and teamwork, and how wearables enable studies into health and performance in the most extreme environments. We also discovered that women outperform men in certain aspects of hyper-endurance and learned invaluable lessons about teamwork and perseverance in the face of adversity.
Reflecting on this life-changing experience, and 40 year ambition, I realised how much it has impacted my approach to business, relationships, and life in general. Co-leading the INSPIRE expedition taught me a lot about how to be a better leader, doctor and carer, and face up to challenges head on, remaining optimistic. We have translated many of the INSPIRE findings into our WellFounded Health and performance programmes for Founders, CEOs and their investors. The results are most promising and illuminate how extreme environments research is specifically relevant to the work and lives of entrepreneurs.
I am deeply grateful for the lessons learned during this unforgettable journey and am grateful to be able to share them with you.
Sleep consistency vs duration: the underdog wins.
The emerging science of sleep has long emphasized the importance of sleep duration, typically recommending seven to nine hours per night for optimal health. However, the latest study published a few weeks ago in the journal Sleep offers a game-changing perspective. This isn't about clocking in more hours under the covers; it's about the rhythm and regularity of your sleep pattern.